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Our initiatives

In “rows”, We believe that the success of any society is measured by the extent to which its institutions cooperate. Because we understand that behind every charitable organization lies a noble mission and tremendous efforts to change people’s lives, We have committed ourselves to being the hand that supports this giving. So that your resources may extend to where they need to be. In service of the beneficiaries.

 

About the initiative:

We launched the “Sanad Al-Ataa” initiative to be a bridge linking the professionalism of the organization with the nobility of the goal. Through this initiative, “Sufouf” is committed to providing integrated logistical and organizational support to the third (non-profit) sector by covering 50% of the implementation costs for all their events and exhibitions.

 

Why this initiative?

Maximize the impact: To ensure that the largest possible portion of association budgets is directed towards field-based charitable projects.

Quality for all: We believe that charitable work deserves to be presented in the best possible light and with the highest standards of organizational quality.

“In the ranks of… the idea of ​​good that we support today, It becomes a memory of giving that never ends.”

 

 

Dr. Saleh bin Khalif

He works as an assistant professor of public relations at the College of Media and Communication at Imam Muhammad ibn Saud Islamic University and holds master’s and doctoral degrees in public relations from prestigious American universities. He has actively contributed to building and developing the knowledge and skills of a generation of public relations professionals, with a focused research and professional approach in the areas of reputation and corporate identity management, and strategic planning for exhibitions and conferences. He has participated in planning and managing several conferences and events for prominent government entities, including the Ministry of Education and the Ministry of Energy, and also works as a consultant in corporate communications and corporate identity management.

Mut'eb Al-Hammad

Mutaib Al-Hammad is the founder and owner of Safouf, He has over seven years of professional experience in organizing and managing exhibitions, conferences and events. During his career, Gained extensive practical experience in planning, organizing, and executing events of all kinds. With a focus on delivering professional organizational experiences that reflect the highest standards of quality and excellence in the sector.

Mutaib Al-Hammad worked on managing and organizing many events, exhibitions and conferences. This gave him a deep understanding of all the operational and organizational aspects of this field. Starting from the planning and coordination phase with various parties, This includes supervising implementation and managing work teams to ensure the success of events and the achievement of their objectives.

He has experience in developing professional relationships and building partnerships with government agencies and the private sector. In addition to his experience in managing the operational processes of events and coordinating suppliers and organizing teams, This contributes to providing integrated organizational solutions that meet customer needs and enhance the quality of event execution.

Mutaib Al-Hammad holds a bachelor’s degree in public relations and a higher diploma in internal event development and internal communication. His academic studies contributed to enhancing his skills in corporate communication and professional relationship management. In addition to developing his skills in planning, organizing, and managing projects related to the events and exhibitions sector.

He currently leads a team with a vision to provide professional and integrated solutions in organizing exhibitions, conferences and events. With a focus on innovation in service delivery and building long-term strategic relationships with customers and partners.

Munif Al-Shammari

Munif Al-Shammari has over 12 years of experience in government work and management consulting. He specializes in analyzing institutional challenges and developing operational solutions that contribute to raising performance efficiency and improving procedures within government agencies.

He held several positions in the Ministry of Environment, Water and Agriculture in the fields of human resources and management consulting. He participated in developing organizational policies, analyzing institutional performance, and preparing data-driven executive recommendations. In addition to monitoring the implementation of initiatives and achieving sustainable results.

He also serves as a member of the committee reviewing applications for property ownership issued by royal decree. He holds a Master’s degree in Business Administration (Human Resources) in addition to the ACHRM certification in Human Resources Management.